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Here are some statistics that bear out my assertion: Among female “pinners,” 85% are planning a life event. Or, a wedding ideas board might seek the “perfect” place to hold that awesome reception the bride and groom have been dreaming about. For example, a vacation ideas board might assemble ideas for the cutest bed and breakfast in some out of the way location. However, it’s the type of ideas that make this such an excellent destination for those who are looking to buy goods and services. Originally, the platform as a whole was an ideas board, and it still is. This seems like an interesting comment at first, but hear me out. But for now, the biggest potential exposure from Pinterest advertising can be had by brands marketing to women. That’s not to say that the guys don’t matter: after all, there are other statistics that indicate Pinterest use among men is on the rise. And as we all know, ladies buy a lot of stuff. Here’s the bottom line: by and large, the biggest demographic among Pinterest users is a well-educated woman. What this tells us is that Pinterest users tend to be better educated, as a whole, than the general population. 38% of Americans with at least a college education use Pinterest.īy contrast, the same Sprout study tells us that only 22% of non-college graduates use the platform. And those who don’t are arguably not the people we’re targeting with content marketing techniques anyway. That’s because most American adults have some sort of access to the internet. Although the other statistic emphasized the importance of a potential user being on the internet, those who aren’t online probably weren’t involved in these surveys at any significant quantity. If you are targeting a female demographic, Pinterest is where you want to be.īy contrast, 29% of all American adults are on Pinterest.Īgain, we see that females are more likely to use Pinterest. It’s also interesting to note how the result is concerned with females. One of the things I like about this statistic is that it only concerns itself with people who stand to benefit from content marketing: the Internet connected. Among American women connected to the internet, 41% use Pinterest. Facebook, with its much higher market saturation, doesn’t even come close in terms of growth rate. Given the base number, this is pretty fast growth. With that said, this figure is up by 30+% compared to its previous year. So, who uses Pinterest? There are 459 million monthly users todayĪdmittedly, this is much smaller than its competition. It’s also kind of quirky, in that most communication on Pinterest is through pictures pasted on “boards.” No “status updates” here. Founded in 2009, the network is noted for its browser extension and mobile apps. Pinterest is, by all accounts, a relatively small social network. First, we’ll look at the typical Pinterest user demographics, and then at the effectiveness of advertising here. Our helpful list of Pinterest statistics for marketing should help you determine what, if any, marketing revenue you should devote to the platform. This focus on the future is one of the reasons that marketers increasingly are finding Pinterest a great place to advertise their goods and services. Instead of bragging about what they have, Pinterest users get their heads together and inspire each other. Or find awesome places for summer vacation. However, unlike Instagram Pinterest is intended for people who want to plan that dream wedding. Like Instagram, Pinterest is made up mostly of pictures. In fact, Pinterest boards get “posted” by Google all the time. Pinterest is a fairly recent addition to the social media roster, and yet it seems like the site is everywhere.
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When was the last time you ran a Google Images search and saw those iconic “P” logos everywhere? If you’re like me, it happens all the time. However, once you realize that it is more of a search engine and a discovery network rather than a social network, all of the Pinterest statistics for marketing that I will go over below will begin to make some sense.īefore the statistics, however, let me ask you: Pinterest is a mysterious place if you’re not active on it.